Elements and Performance Criteria
- Analyse the digital channel to be monetised
- Identify and evaluate the opportunities for paid, owned or earned customer engagement
- Audit prior experience with channel monetary transactions, where applicable
- Identify existing barriers to streamlined transactions for digital users
- Prepare key observable and measurable criterion for successful channel monetisation, in line with organisational strategies
- Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
- Create design interventions
- Assess digital processes for reliability and customer trust
- Define the features and digital applications required to enable transactions
- Specify authentication and security requirements to secure transactions, in accordance with organisational policies and procedures
- Model the digital customer engagement to select points-of-sale and closure in line with organisational strategies
- Select and implement tools and technologies
- Negotiate with financial institutions to establish effective processing parameters in line with task requirements and organisational strategies
- Evaluate and select payment processing tools and technologies
- Identify and evaluate reliability of systems for the collection and analysis of transaction data
- Ensure tools, technologies and applications are tested and activated within identified performance parameters
- Monitor and evaluate performance
- Conduct review of performance with a financial analytics service in accordance with organisational strategies
- Track transaction metrics using suitable technologies
- Monitor and identify gaps in performance against requirements and adjust as necessary
- Evaluate and report on monetisation effectiveness to relevant personnel in appropriate format